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Pakistan: hygiene promotion opens doors to close-knit communities
3 october 2006
by Anna Nelson of the International Federation in Nawangran Sobrian, Pakistan
In the northern Pakistan village of Nawangran Sobrian, a young woman washes cups and plates in a puddle of dirty rain water – not an uncommon sight in this region, which was devastated by last year’s earthquake and hard hit by flooding and landslides over the past summer.

“A year after the quake, there is plenty of water to go around but the problem is that much of it is contaminated by debris and bacteria,” says Edoardo Casetta, the International Federation’s water and sanitation coordinator in Pakistan’s North West Frontier Province (NWFP).

Not far from the village, volunteers and staff from the Pakistan Red Crescent Society (PRCS) work to dig out a water storage tank that was covered in rocks and mud after a flash flood in August.

Nearly two months on, the area still looks as if it witnessed a volcanic eruption – a large swathe of sharp, flint-coloured rocks and gravel scar the green landscape, where the water came rushing down, mimicking the flow of molten lava.

The PRCS workers say the water storage tank will be up and running soon. But hardware alone isn’t enough to ensure people, like the young woman in Nawangran Sobrian, won’t use unsafe water sources to drink and do dishes. Behavioural change and knowledge are just as important as water supply systems.

That’s why hygiene promotion and proper sanitation are so important, according to Charity Sikamo, one of the International Federation’s water and sanitation delegates in the NWFP.

“After people started leaving the camps and returning to their homes in March, we very quickly realised that we needed to reach out to communities and boost their awareness of good hygiene,” she says.

“It may sound very basic, but many people do not know that the simple act of boiling water can kill bacteria and prevent disease,” Sikamo adds.

“We also educate communities about where to put their latrines and how to dispose of solid waste, and we encourage mothers not to allow their children to play in courtyards if there is garbage or excrement lying around.”

As it turns out, gaining access to women has proven key to improving health and hygiene, especially in deeply conservative rural areas.

“Women are the custodians of domestic life,” says Sikamo. “They are the ones who draw the water, fetch the firewood, clean, cook and care for sick children… so you can see why we needed them to be involved.”

In order to reach out to women and girls, the International Federation and PRCS decided to take a community-based approach by working with Ministry of Health-approved “lady health workers” and by training local teams of hygiene promoters.

The idea was to educate women, as well as men, within these communities to spark change at the grass roots level. Community members form committees to act as trusted and accepted facilitators of behavioural change.

In turn, the committees pass on hygiene promotion messages and lessons to the wider community – a concept that is not only working but also gaining increasing acceptance in quake-affected areas.

Today, local hygiene promoters, supported by International Federation specialists, visit rural villages, like Nawangran Sobrian, every two weeks to hold group question and answer sessions.

While women and girls gather in one house, the men and boys meet in another, where male hygiene promoters talk to them about safely burying waste and building latrines.

“The sessions make us realise we need to clean our homes and latrines regularly,” says Shahjehan Bibi, an elderly villager. “I now know that germs spread disease and that if I bathe regularly, I will have a healthier life,” she adds.

Sikamo says this kind of knowledge helped prevent many people from getting sick during a recent outbreak of acute watery diarrhoea.

“We noticed that in places where we had done some hygiene promotion, there were fewer cases of the disease… so even if the overall impact of our efforts may not be measurable for another year or two, we are already seeing tangible signs of success.”

In addition to hygiene promotion, heavy emphasis has also been placed on installing family latrines and culturally-appropriate “rural bathrooms” over the past six months.

Following the disaster, men and boys often washed in the river or at the mosque but women had no where to go, so the gender-specific washrooms have given them a place to bathe in private.

According to Eduardo Casetta, communities have come a long way compared to a year ago, when almost all water sources, including natural springs, had been contaminated and an estimated 80 to 90 per cent of existing toilets were destroyed, forcing people to use courtyards, bushes and fields instead.

Immediately after the disaster, the International Federation deployed two emergency response units (ERUs) to the devastated towns of Batagram and Balakot, each capable of purifying 240,000 litres of water per day, serving a total population of around 40,000.

The ERUs, which were supported by the Austrian, German and Swedish Red Cross societies, as well as the European Commission’s Humanitarian Aid Department, ECHO, supplied vulnerable communities with fresh water for the first six months after the disaster.

Around 200,000 hygiene kits, including sanitary napkins, tooth brushes, shampoo, nail clippers, bathing soap, and washing liquid, were also distributed to families following the quake.

“During the emergency phase, our hygiene and water and sanitation activities were very action-oriented and effective,” says Casetta.

“Now we’re building on that success by taking a very participatory approach, which encourages communities to decide for themselves how they want to improve their health status and what kind of facilities they need… and that’s exactly how it should be.”
A year after the 8 October earthquake, it is not uncommon to see women washing dishes in puddles and rivers, which are contaminated with dirt and bacteria. (p14728) (Credit: John Tulloch)
A year after the 8 October earthquake, it is not uncommon to see women washing dishes in puddles and rivers, which are contaminated with dirt and bacteria. (p14728) (Credit: John Tulloch)
RELATED LINKS
Activities in Pakistan
Pakistan earthquake operation
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Following the earthquake, the International Federation sent two emergency response units to Pakistan, which provided 240,000 litres of water per day to around 40,000 people during a six-month period. (credit: Gerald Czech / Austrian Red Cross)
Following the earthquake, the International Federation sent two emergency response units to Pakistan, which provided 240,000 litres of water per day to around 40,000 people during a six-month period. (credit: Gerald Czech / Austrian Red Cross)
A water storage tank near Balakot, which had just been completed, was submerged by rocks and mud during a flash flood in August.
A water storage tank near Balakot, which had just been completed, was submerged by rocks and mud during a flash flood in August. (p14726) (Credit: John Tulloch)
Hygiene promoters, Sadia Tanveer (left) and Nadia Sayeed (right), use pictures to quiz women about the correct and wrong way to wash dishes. (Credit: John Tulloch)
Hygiene promoters, Sadia Tanveer (left) and Nadia Sayeed (right), use pictures to quiz women about the correct and wrong way to wash dishes. (p14727) (Credit: John Tulloch)