Land Rover commits support to Red Cross and Red Crescent global initiative

Published: 25 August 2010

Today (25 August 2010), Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a new global initiative, under the theme ‘Reaching Vulnerable People Around the World’. Over the next three years, Land Rover has committed to help national Red Cross or Red Crescent societies implement or step up priority programmes in fifteen countries, with a particular focus on two extensive humanitarian programmes in Sierra Leone and China.

“This new partnership with Land Rover will help us respond more quickly and effectively to help vulnerable people in local communities across the world,” noted IFRC under secretary general for Programme Services, Matthias Schmale. “We appreciate Land Rover’s long-term support. Their ongoing commitment will allow us to plan and implement sustainable humanitarian programmes to deliver lasting change for those affected by crisis. We have placed a high priority on risk reduction and disaster preparedness, and in that context, this initiative is extremely welcome.”

Land Rover’s support will enable the Sierra Leone Red Cross Society to reach remote communities, improve access to health care and safe water, strengthen communities so they are more resilient to face future disasters, and support young people affected by civil war. This global initiative will also support the Red Cross Society of China’s HIV awareness programmes in the country’s worst-affected provinces, focussing on those who are particularly vulnerable to contracting HIV. In total, Land Rover’s support will provide vital help to over 120,000 vulnerable people in Sierra Leone and China.

In fifteen countries, Land Rover assistance will strengthen existing Red Cross and Red Crescent programmes or help develop new initiatives.

Phil Popham, Land Rover managing director, added: “Since 2007 Land Rover’s support to the IFRC has included the donation of 60 vehicles, raised over £2.5 million and reached nearly 100,000 people. Therefore, we are proud to again be working in partnership with the IFRC on important humanitarian initiatives such as these. The support we provide will help change lives across the world – making a huge difference to vulnerable people in hard-to-reach areas, both locally and overseas.”

Notes to editors

For more information, please visit:

IFRC - www.ifrc.org
Land Rover – www.landrover.com/ourplanet
British Red Cross - www.redcross.org.uk

To download photography and video content of the ‘Reaching Vulnerable People around the World’ global initiative of Land Rover and the IFRC, please visit: www.media.landrover.com

To set up interviews or for further information, please contact:

Natasha Waddington, Land Rover, + 44 1926 649 282 / +44 7736 912 717 or       nwadding@jaguarlandrover.com
Rebecca Heath, British Red Cross, + 44 207 877 7041 or rheath@redcross.org.uk
Marie-Françoise Borel, IFRC, + 41 79 217 33 45 or mf.borel@ifrc.org

- The global initiative focuses on two extensive Red Cross community programmes in China and Sierra Leone, and provides additional support for Red Cross programmes in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Netherlands, South Africa, Spain, Switzerland, United Kingdom and the United States of America.

- Since 1948 Land Rover has been manufacturing authentic 4x4s which are exported to over 140 countries. Land Rover employs 9,500 people and supports a further 40,000 jobs in the supply chain. Land Rover is committed to addressing the challenges of climate change.

- The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies  We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.

- Founded in 1919, the International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian organization. It comprises 186 National Societies and is supported by some 100 million volunteers and members worldwide. The International Federation and its member National Societies work to reduce the impact of disasters and disease through emergency relief as well as development and risk reduction activities.


The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian organization, with 190 member National Societies. As part of the International Red Cross and Red Crescent Movement, our work is guided by seven fundamental principles; humanity, impartiality, neutrality, independence, voluntary service, unity and universality. About this site & copyright