The International Federation of Red Cross and Red Crescent Societies (IFRC) is the largest humanitarian network in the world, operating through 190 National Societies at a grassroots level. Its Red Cross and Red Crescent emblems represent one of the best-known brands in the world.
As part of our work to raise funds to run our operations worldwide, the IFRC is developing multinational and global alliances with a select group of corporations.
Many companies are paying increasing notice to their corporate social responsibility and their social agenda. By showcasing their commitment to communities in which their corporation operates, it highlights the value of their brand. Market research shows that consumers - both current and potential - have a more positive image of a company that supports a cause they care about.
To discuss further, please contact:
Partnerships and Resource Development department