23 September 2010 By Francis Markus, IFRC, Beijing
Chinese-born martial arts movie star and philanthropist Jet Li formally signed an agreement this week in Beijing to become the International Federation of Red Cross and Red Crescent’s (IFRC) first goodwill ambassador, specifically supporting the IFRC’s Asia Pacific zone. At the same time, he helped launch the World Disasters Report 2010, in coordination with the global launch of the report in Nairobi.
The World Disasters Report 2010 emphasizes the issues faced by hundreds of millions of vulnerable people living in urban slums and informal settlements in countries worldwide. Among the key vulnerable populations in China are millions of Chinese migrant workers and families who do not enjoy the same levels of health and social care as urban residents. The Red Cross Society of China has been working with these and other vulnerable communities.
This week’s announcement is an extension of the already existing partnership the Red Cross Society of China has had with Mr. Li’s philanthropic One Foundation. The foundation has been operating under the framework of the Red Cross Society of China since 2007, while undertaking its own charitable mission and agenda.
With Mr. Li’s involvement, key audiences throughout the Asia Pacific region will become increasingly aware of the work and the needs of the IFRC and its member National Societies in addressing today’s humanitarian challenges. He will take part in IFRC activities such as making public appearances, conducting media interviews or appearing in PSAs, attending international events, and visiting Red Cross Red Crescent disaster relief and recovery projects.