The International Federation of Red Cross and Red Crescent Societies (IFRC) is at the forefront of global communication campaigns to reduce the stigma and discrimination associated with HIV and AIDS.
The goal is to create an environment where HIV - and the factors that increase people’s vulnerability - can be discussed openly.
When this is achieved, people living with HIV will be more willing to accept treatment, support and care. It will help them to live full lives within their communities and to contribute actively in the community response to the virus.
The IFRC works in partnership with other organizations such as UNAIDS, the World Health Organization, the Global Network of People living with HIV and AIDS and the International Council of Women Living with HIV.
National Red Cross and Red Crescent Societies and delegations:
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educate communities with audiovisual and printed materials, information and ideas
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enlist spokespersons and ambassadors to speak on stigma and discrimination issues
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communicate with local leaders and community groups to ensure that their work is welcome and supportive to people living with HIV
Campaigns of this nature have been very successful in areas as disparate as Mongolia, Cambodia, Eastern Europe and Argentina.