The Red Cross and the Red Crescent are two of the most recognized symbols in the world. But they are more than just that. They are protected emblems and their use is enshrined in international humanitarian law. The graphic depiction of either a red cross or a red crescent on a white background must be strictly adhered to by all components of the Movement. For a more detailed explanation, consult the Regulations on the use of the emblem of the Red Cross or the Red Crescent by the National Societies (Council of Delegates, Budapest, 1991).

The importance of a strong corporate identity cannot be overestimated. Every time the Red Cross or Red Crescent is seen by a beneficiary, in the media or by donors, recognition is strengthened. It is an opportunity to promote our principles and values.

Basic rules
In using the Red Cross and Red Crescent emblems, we have a responsibility to ensure that its principal significance as an internationally recognized symbol of protection during armed conflict is upheld.

Here are some basic rules to follow when using the emblems (Red Cross or Red Crescent):

• The cross and the crescent must always be in plain solid red. Their shapes must not be altered.
• The cross and the crescent must always appear on a white background. No variations, not even beige or grey shading, are allowed.
• No lettering, design or object should be superimposed on the white background or on the cross or crescent itself.
• The cross and the crescent must be two dimensional, not three dimensional.
• The cross and the crescent may not be used in series as a border, repetitive decoration, typographic embellishment or shown as a drawing in perspective.