Sets out a communication strategy designed to help the Movement project an image of unity and solidarity among its members. Examines the role of the communicator and provides guidelines for written, audio and visual communications and the organization of special events. Suggests ways to reach the right audience and to develop a communications strategy.
Geneva: International Federation of Red Cross and Red Crescent SocietiesInternational Committee of the Red Cross, 1992. Looseleaf
Lang: English, French
Price: Postal charge only
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