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| Update as of 18
October 2007
Indonesia:
staying in touch with the community |
Maldives: dengue and chikungunya prevention
goes to schools and communities |
Sri Lanka: localizing risk reduction
| Operational Highlights |
Printable version (PDF Document, 244kb, 4 pages)
| Previous facts sheets
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| Disaster
risk reduction: public education and advocacy |
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Disaster risk reduction cannot work if it is not combined
with public education and advocacy. This is because a community
that has the tools to reduce risk but does not know how
to use them remain just as vulnerable to disasters as they
were before.
For example, people would
not use new evacuation routes and procedures in coastal
villages if they are not educated on when and how to activate
them. They also need to receive education on the dangers
and prevention of various hazards.
In the meantime, advocacy
work with stakeholders of risk reduction measures must complement
localized mitigation. The International Federation chooses
to advocate for risk reduction as long as the messages are
framed within the Movement’s mandates, the Fundamental
Principles and Movement policy.
This is exemplified by
Sri Lanka Red Cross Society’s role in the national
government’s disaster risk management system, where
the national society is able to support a community-based
approach.
Internationally, the Federation
has recently launched the global
alliance for disaster risk reduction in partnership
with the United
Nations International Strategy for Disaster Reduction (UN/ISDR).
The global alliance lays out the Red Cross Red Crescent’s
strategic vision to scale up pre-emptive actions to protect
life, limit damage and increase resilience in the face of
disasters over the next 12 months. It advocates strongly
for community-centred approaches in all interventions and
policies.
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This poster helps to educate
families in Nanggroe Aceh Darussalam, Indonesia, on
the principles of building a safer house. Photo: International
Federation (p16621) |
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| Indonesia:
staying in touch with the community |
Disaster risk reduction is not limited
to building earthquake resistant houses, constructing
dikes and so on. It is also about raising community awareness
on disaster risks. In Nanggroe Aceh Darussalam province,
the International Federation does this by integrating
public education and advocacy into its programming.
To raise awareness among
people living in disaster-prone areas, which are usually
village communities and children in schools, the Movement
uses a wide range of methods and tools. Messages are spread
through the media such as radio, newsletters, tabloids,
and games. Trainings and disaster simulations are conducted
on a wide scale in villages and schools.
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| “Rumoh
PMI”, a radio talk programme in Aceh, Indonesia,
not only spreads disaster awareness messages, but
also opens a two-way dialogue between the Red Cross
Red Crescent and the public. Photo: Ardi Dahlan/International
Federation (p16222) |
One such example is
the Indonesian Red Cross (Palang Merah Indonesia or PMI)
education and advocacy work through community-based action
teams (CBAT). These teams are made up of villagers who
have volunteered to motivate and mobilize village communities
in implementing disaster preparedness and response measures.
They are trained and equipped with skills and knowledge
in participatory rural assessments, risk mapping and through
disaster simulation/drills. With these skills and knowledge,
and because they are volunteers from the target villages,
the CBAT are driving forces in community trainings, awareness
raising, as well as capacity building in disaster preparedness
and response.
The topics raised in
raising community awareness on disaster risk reduction
are not only restricted to knowledge on prevention, reduction
and response to natural disasters but also covers basic
information on avian influenza and general health promotion.
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Maldives: dengue and chikungunya prevention goes to schools
and communities |
Vulnerability and risk assessments undertaken in the Maldives
have shown that chikungunya and dengue fever are potential
risks to people on the islands as well as in the capital
Male’. Dengue is endemic in the Maldives, with a
peak during and after the rainy season. An outbreak of
the chikungunya virus reached epidemic proportions across
the country from the end of 2006 to February 2007. This
outbreak further emphasized the need to provide control
measures as well as dengue and chikungunya awareness.
To respond to this need, the Federation Secretariat designed
an awareness programme which is implemented with the partner
national societies, the ministry of public health and
the ministry of education. This campaign is in line with
the Dengue Strategic Plan of the Republic of Maldives.
In order to achieve
a wide reach for the awareness campaign, island communities
and schools were identified as suitable platforms for
public education and awareness raising. The schoolchildren
can learn about the risks as well as prevention and control
measures and bring the information home to their parents.
Organizing the awareness campaign has required a fair
amount of training: close to 150 people have been trained
through training-of-trainers (TOT), including community
members and teachers. The trainers learn about the diseases,
risks and prevention as well as how to bring about positive
behavioral change.
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| In
Maldives, a trainer provides information to schoolchildren
on preventing and controlling chikungunya and dengue
fever. Photo: Valpuri Saarelma/International Federation
(p16224) |
An important aspect
of dengue fever and chikungunya prevention and control
is that it does not require expensive measures but rather
correct information and behavioral change. Simply understanding
the risks and taking some preventive measures, such as
eliminating places for mosquito breeding, is enough to
control the spread of these diseases. The awareness sessions
have been accompanied by immediate action, such as school
clean up days and the schoolchildren have participated
in other educational activities. The schools and communities
have also made dengue and chikungunya control and prevention
plans for this year.
Good education and
communication materials are required for effective awareness
raising. Educational posters, leaflets and presentations
have been produced and distributed to the schools and
communities to help the trainers deliver the important
messages. The latest addition to these materials is a
dengue and chikungunya coloring book to be used by the
schoolchildren. While coloring the pictures, children
will learn how to prevent mosquito breeding at school
and at home.
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| Sri
Lanka: localizing risk reduction |
Disaster risk reduction is
a core component of the disaster management plan of Sri
Lanka government. The “Road Map for a Safer Sri
Lanka” developed in December 2005 promotes a systematic
application of disaster risk management focusing on risk
reduction and preparedness for response.
The Sri Lanka Red Cross
Society (SLRCS) has been identified as an important actor
in the Road Map, which identifies key roles for the Red
Cross Red Crescent in community-based disaster risk management.
These roles are in promoting volunteerism, establishing
resource centres, disseminating early warnings and public
awareness, conducting information, preparedness and mitigation
projects as well as in preparedness for response planning.
The risk reduction approach,
which SLRCS has initiated, includes improved preparedness
of the national society and communities at risk, combined
with support for local mitigation measures. The International
Federation and the SLRCS are currently carrying out a
community based disaster management programme in ten districts.
Through public education and information work, the programme
will enable vulnerable communities to understand the underlying
causes of why hazards become disasters and the resources
they can use reduce risk. This will in turn give vulnerable
communities a high degree of self reliance.
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Water
safety in Gampaha, Sri Lanka
In
June 2007, community leaders, Red Cross volunteers
and local villagers gathered on Negombo beach in
Gampaha district. Over 200 people watched a demonstration
by a Japanese RC water-safety team, which enacted
a variety of practical life-saving techniques that
the locals had never seen before.
The water safety instructors had flown in from Japan
to kick-start the water-safety pilot project that
will run in Gampaha over the next three years. By
training a network of instructors in life saving,
it is hoped that basic water-safety training and
awareness would be a fixture in local communities.
Photo: International Federation. (p16442)
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To identify vulnerabilities
and risks inside the communities, hazard, vulnerability
and capacity assessments were conducted in several places.
Based on the assessments, suitable disaster preparedness
and risk reduction activities to reduce the adverse effects
of floods, landslides, and epidemics hazards were identified.
Emergency response teams will be formed in the villages
to provide appropriate training on first-aid, search and
rescue and logistics. Hazard early warning messages will
be disseminated in the villages and safer evacuation routes
will be identified. In the meantime, mitigation activities
such as canal cleaning and construction of small bridges
will be initiated.
Within the context of
sustainable development, these activities can be part
of a community action plan, which communities networking
with relevant stakeholders in Sri Lanka can implement
and continue.
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| Operational
highlights by country |
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A tabloid called
Rumoh PMI that raises community awareness on disaster
risk reduction is distributed in seven districts and
four cities (The PMI, Federation and Irish RC). A
newsletter with disaster mitigation topics is distributed
to target communities of Aceh Besar and Aceh Jaya
(British RC).
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A radio talk
show programme is run (Irish RC). Representatives
from PMI and other Movement partners take part as
key speakers. The PMI creates various public service
announcements to be aired on TV and radio stations
(Danish RC and Irish RC).
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The PMI implemented
a public education and advocacy programme through
CBAT (American RC, British RC, Danish RC, and German
RC). The PMI started the programme in August 2007
across 17 villages, targeting approximately 430 communities
(British RC).
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Three information,
education and communication (IEC) booklets on disaster
preparedness were distributed to 80 teachers across
11 schools nationwide (Danish RC). A game similar
to “snake and ladder” with a focus on
disaster response was produced.
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The IEC materials
on avian influenza, containing information on basic
hygiene in handling poultry, is tailor made to different
target audiences i.e. housewives, children, poultry
breeders and sellers (The Federation and PMI).
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Manuals, caps,
bags and posters raise awareness on safer building
(British RC). Training is conducted for communities,
with the hope that the knowledge will remain even
after the project has finished.
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Manuals and guidelines
for PMI board members, staff and volunteer leaders,
and training materials for volunteers finished in
August 2007 will be presented at the PMI’s national
annual meeting end of 2007.
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The PMI conducts
disaster simulation/drills. An integrated community-based
risk reduction programme is ongoing four districts
of Aceh province, targeting 150 communities (American
RC). To raise awareness, PMI facilitated a community
in Tibang to conduct earthquake/tsunami disaster simulation.
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Danish RC supported
15 drills in communities nationwide. It involved the
participation of villagers, the government disaster
coordination unit (Satkorlak), PMI disaster response
unit (Satgana), CBAT, and even PMI board members.

Maldives
- Under an awareness programme,
147 people have been trained under training-of-trainers
on dengue and chikungunya prevention and control.
- In addition, 156 community
volunteer have been trained in dengue and chikungunya
prevention and control.
- Information, education and
communication materials were disseminated across the
country. Poster sets – each set contains four
posters with specific messages – 30,000 leaflets
and 8,000 coloring books were distributed to the islands
and to Male’.
- The Federation secretariat’s
awareness raising activities cover 11 island communities
as well as the capital Male’.
- Vulnerability and capacity
assessments (VCA) have been conducted in the Maldives.

Sri
Lanka
- The SLRCS and the Federation
Secretariat is assisting the government to develop an
early warning system on the north eastern coast of Sri
Lanka. The project strengthens disaster preparedness
and response capacities of coastal communities. It will
recruit 2,000 community volunteers who will help disseminate
cyclone warnings, conduct evacuation, rescue, first
aid and emergency relief work in the coastal districts
and operate the radio communication network.
- Red Cross Red Crescent partners
completed 1,289 houses in Sri Lanka in July 2007 alone.
September 2007 will see a string of handing over ceremonies
as 845 houses from 11 completed sites will be handed
over to beneficiaries during the month.
- The Federation secretariat, in
partnership with USAID and American Red Cross, will
soon commence a massive water supply project that will
lay 309 km of pipelines. It will cover five towns or
communities along the coastal belt of Ampara district,
with a total population of an estimated 93,000. German
Red Cross will fund and carry out work on 82 of the
309 km of pipeline.
- On health infrastructure development,
Red Cross Red Crescent partners are implementing 75
projects under a memorandum of understanding (MOU) with
the ministry of health of Sri Lanka. The work includes
new building construction, renovation, refurbishment
and equipment. Up to 22 of these projects are completed,
while 24 are ongoing, 27 are planned and two are on
hold for security reasons.
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| Other
fact sheets |
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More
information |
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13
September 2007
Tsunami semi-annual report: Myanmar (128
kb, 13 pages) |
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