Blood publications

Making a difference: Recruiting voluntary, non-remunerated blood donors

This manual is a training pack for donor recruiters: it is presented in a style conducive to "Active Learning", suitable for self-study to be used when and where it is most appropriate. The package can also be used to help in discussions with government decision makers who decide national policy, urging them to support the requirement for blood services to be set up on the basis of voluntary, non-remunerated, altruistic blood donation.

The manual can be downloaded as a single pdf document (2.4 Mb, 142 pages) or as nine smaller seperate files.

Contents, Preface, Acknowledgements and Glossary

About this manual
- Changing the situation
- Terminology
- Active learning

Module 1: Setting the scene
1.1 Safe blood starts with me - and you
1.2 Some facts about blood
1.3 Conditions associated with blood
1.4 Making blood safer
1.5 Low-risk blood donors
1.6 Blood as a scarce resource
1.7 Taking action

Module 2: Spreading the word
2.1 Education and social marketing
2.2 Target audience
2.3 Market research
2.4 Planning an education and marketing campaign
2.5 Preparing the ground
2.6 Appropriate communication
2.7 Evaluating campaigns
2.8 Taking action

Module 3: Bringing donors in
3.1 Existing donors
3.2 New donors
3.3 Phasing out paid and replacement donors
3.4 Reviewing recruitment activities
3.5 Taking action

Module 4: Serving the donor
4.1 Blood donors as customers
4.2 Commitment to customer service
4.3 Delivering excellent customer service
4.4 Establishing the customer/donor service programme
4.5 Customer service as a staff issue
4.6 Monitoring the service
4.7 Taking action

Module 5: Working together
5.1 Global partnerships at work
5.2 Emphasis on partnerships
5.3 Building partnerships with the media
5.4 Communication in a crisis
5.5 Managing donors in emergency situations
5.6 Partnerships and Millennium Development Goals
5.7 Taking action

Module 6: Involving the young
6.1 Starting young
6.2 Young donors
6.3 Club or Pledge 25
6.4 Millennium Development Goals
6.5 Taking action

Module 7: Getting organized
7.1 The right staff for the right job
7.2 Responsibility of staff and key performance indicators
7.3 Staff training
7.4 Research for voluntary blood donor recruitment and retention
7.5 Forward and flexible planning
7.6 Taking action
7.7 Evaluating the results of change

Resources section
This is available as a single pdf document (3.1 Mb, 178 pages). It contains some useful documents, such as the Code of Ethics of the International Society of Blood Tranfusion, plus a number of real-life stories from blood services around the world, which illustrate points in the manual.