The global campaign: at a glance

Why?
A key reason for the spread of HIV/AIDS is the stigma attached to it. Individuals who have it, may not know or do not want to admit or talk about it. Governments refuse to acknowledge its existence. Cultural barriers and beliefs have made the topic taboo, and people living with AIDS are actively discriminated against.

The stigma of HIV/AIDS is seen as one of the most critical issues inhibiting changes in perception, attitudes and behaviour. The Red Cross Red Crescent Movement has an obligation to act, speak out, lobby for policy changes and fight stigma and discrimination in all its forms at international, national and community levels.

Who?
The proposal made by the General Assembly of the International Federation (October 2001), and endorsed by the President, Governing Board and Secretary General, calls for the scaling up of all HIV/AIDS programmes. National Society leaders should provide motivation and guidance for their own staff and volunteers, as well as working closely with national and local partners.

When?
The campaign, under the signature ‘The truth about AIDS. Pass it on...’ was launched on 8 May 2002 and is an integral part of the International Federation’s global programme on HIV/AIDS.

What?
The campaign, spearheaded globally and managed and implemented nationally, will work to change perceptions, attitudes, policies and behaviour in order to:

• ensure that people who are already HIV+ or have AIDS are able to receive appropriate care, have access to affordable drugs and can live full and useful lives within their communities
• prevent further spread of the infection and increase individuals' willingness to be tested, to protect him or herself and their loved ones.

Where?
A ll National Societies will become involved in the campaign, adapting the actions and advocacy to their own context, working closely with local communities, with support from the Federation Secretariat and delegations.

How?
The framework and strategy, the campaign signature, materials and tools for the campaign will be developed by the Secretariat and shared with societies and delegations. Each National Society can develop its own strategy, and undertake actions and advocacy best suited to its needs. The Secretariat will provide ongoing support to National Societies and ensure coordination of the campaign on a global level.