Global action against stigma and discrimination

The campaign signature is as follows:

• We tell the truth and can be trusted.
  People around the world trust the Red Cross Red Crescent. They rely on us for fair and accurate information.
• Ignorance breeds discrimination.
  A key to eradicating HIV/AIDS is to know what the disease is, how it affects us, and what needs to be done.
• The theme is flexible enough to be implemented locally.
  Each region and country has its own HIV/AIDS problem
  and cultural mores that must be considered in the campaign.

• The issue of HIV/AIDS is often called just AIDS.
• AIDS is often understood to include HIV.
• AIDS when used by the media and others is often meant to include HIV and HIV+ issues.
• AIDS is a concept that is recognized in every language.

Why pass it on ?

• AIDS is an infectious disease however it is transmitted.
• Personal contact/dialogue is the only way to start breaking the stigma surrounding AIDS.
• Creating a dialogue is the first step. Action must follow.
• The grass-roots nature of our programme is aimed at providing correct information; we are known for delivering our services to all who need it.

We are the agents of change.
Our information and action shows that we can be trusted.

Communications pack no.6