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Red Cross trains first aid live on Ukrainian music channel

October 2005
Oksana Shved, Ukraine Red Cross Society
The latest news from show-business, the hottest premiers and most flashy fashion shows – this is the entertainment cocktail usually offered to the young audience of the nationwide Ukrainian TV channel M1. Hundreds of young people forget about their studies and their work to watch their favorite musicians and DJs introduced by the trendy presenters Ilya and Kristina.

Can you imagine Ukrainian Red Cross youth volunteers in the midst of all this glamour?

M1 is watched all over Ukraine. Recently, the channel hosted a one-hour live show on first aid training, demonstrated by one Red Cross instructor and one youth volunteer during the popular “Horoshow” programme.

"First aid provided quickly gives you a real change to survive,” said Ilya, the main VJ of the programme. “I personally like extreme sports, and I know that in case of emergencies related to traumas, the first 20 minutes are crucial in terms of saving lives."

Ukrainian youth have discovered the world of extreme sports – they try to reach new heights with skydiving and mountain climbing, or they search for speed on solid ground through snowboarding, skateboarding, streetluge and motocross.

"Because of these trends, it is extremely important to stress the life-saving effects of first aid to the wider, young audience of our channel," Ilya said.

Thousands of TV viewers learned the easiest and most necessary first aid lessons from Red Cross instructor Natalya, from Kiev Red Cross city branch. She also answered questions from youth from all over Ukraine, who called in on the live hotline. Some of the callers were awarded First Aid guide books and Red Cross volunteer t-shirts for their participation.

Olya, 14, has been an active member of Red Cross Youth Club in Kyiv for 2 years. This was her first TV appearance, so it was very exiting for her. She participated actively in the phone discussions, and talked with the VJs during the programme. She also demonstrated some first aid techniques.

" Many emergency first aid methods are simple and easy to carry out," Olya said. "I can give you one example. Several years ago, I was playing with a friend in physical education class in school, and suddenly my friend stopped breathing. A piece of candy was stuck in her throat. I remembered what to do from first aid training sessions, and from some information I had seen on TV. Soon everything was ok and I even became a hero of the class. For me it’s crucial to have an opportunity to help those around me," she continues. "That is what my grandmother Nina, who is qualified first aid instructor herself, always said to me."

Since its foundation, the Ukrainian Red Cross Society has trained first aid instructors and rescuers. This year, the World First Aid Day was celebrated in all regional branches of the Ukrainian Red Cross Society. Volunteers organized first aid demonstrations and exhibitions, training sessions, competitions, special sessions for vulnerable groups, and games at schools, on the streets, in parks and squares.

The real high spot of the celebrations was a Human chain of solidarity, which was arranged to mobilize volunteers and communities, and to raise awareness about the importance of first aid.
Youth are more and more intested in extreme sports, therefore they really need to know about first aid! Performance on Red Cross stage in Zaporizhzhya, Ukraine.
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First Aid sounds scary for an entertaining show? In the M1 Music Channel Studio (from left to right): Nataly, FA instructor, Olya, RC volunteer, Oksana, Head of URCS Information Department and Ilya,VJ of the “Horoshow’ programme.
First Aid training session, Kiev, Ukraine.
Chain of Solidarity, World First Aid Day celebration, Kiev, Ukraine.