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New Year for everyone in Belarus
January 2007
No matter how old we are, where we are from and what we do, we all want to believe in Santa Claus and we all wait for him to visit. The most faithful believers are the children. As we celebrate the Christmas holiday, the feeling of happiness grows stronger than normal, but so does the feelings of loneliness and disappointment for less privileged members of society. When you are alone, and do not have your family and friends with you, it is very hard to watch everyone else having a good time.

This holiday season, the Belarus Red Cross Youth volunteers decided to create a miracle for abandoned, sick and disadvantaged children. The activity Tree of wishes, also called New Year for everyone was organized in six cities in the country: Baranovichi, Brest, Grodno, Kamenets, Lida and Mogilev.

Putting wishes on the tree

The idea for the programme was born during the sub-regional Youth Forum held in Kiev in November 2006, with 55 participants from Belarus, Moldova, Ukraine, Latvia and Turkmenistan. Here, the Belarusian volunteers decided to bring the Christmas spirit to vulnerable children.

To achieve this goal, they organized a campaign in the shopping centres before the holiday. Christmas trees with pictures of disadvantaged children such as orphans, children with physical disabilities, cancer patients and children from families in need were put up in the centres. A child’s Christmas wish was written on each picture.

Volunteers dressed in Red Cross t-shirts were attracting the attention of shoppers by distributing fliers and explaining the goals of the campaign, thus encouraging shoppers to buy presents for the children or make a donation. Collection bags for presents and tins for cash contributions were placed nearby, so that everyone had a chance to make a child’s wish come true. “We were surprised by how modest the kids’ wishes were,” says Vladimir, a Baranovichi Red Cross Branch youth volunteer.

“They asked Santa for sweets, oranges, and books. But more importantly, every child wanted to meet Santa,” he adds. Therefore, after collecting the presents, the volunteers decided to not just send them to the children, but to make a real miracle happen.

Red Cross Santa

Volunteers dressed up as Santa Claus went to the hospitals and orphanages to meet the children and to hand out the presents. They also prepared songs and poetry readings to entertain the children. Even though this was the first time the volunteers played Santa, the children really believed that it was Santa who came to visit them. The volunteers and children sang together, danced around the Christmas tree and played games. Alexander Pirojkov, a volunteer from Brest, shared his impressions after visiting the children in Brest ontological hospital:

“All the boys and girls were so happy and amazed when they saw us entering the hospital. They all started to shout: “The Santa Clauses are coming!” And after seeing these small patients, I can say that it was not the presents that made them the most happy, but that their dreams to meet Santa came true”.

Even though the primary target of the activity was to help most vulnerable children, the campaign also helped to improve the image of the Red Cross in Belarus, where the public strongly associates the Red Cross Society with medical services only. Campaigns like this one therefore have multiple functions: helping the vulnerable, fundraising and increasing public awareness about the Red Cross work.

Increasing the trust

The volunteers also noted that it was quite challenging to change the suspicions of many Belarusians, who are not used to fundraising and donating for the most vulnerable. “When the shoppers saw us and the photos on the Christmas trees, they were very curious about what we are doing. We were happy to explain that we were Red Cross volunteers collecting money and gifts for vulnerable children. Almost everyone felt like helping out, but fear and doubt that money and gifts would not actually reach the children stopped a few from donating”, explains Alexander Pirojkov.

However, despite some difficulties 2,538 presents (dolls, toys, books, balls etc) and more than 250 kg of sweets were collected with a total value of at least 6,100 CHF, and 1,050 CHF were fundraised. This Christmas, the Belarus Red Cross volunteers created a holiday miracle for 878 vulnerable children, aged from 6 moths to 16 years. Who knows, when these children grow up they might wish to make a miracle come true for someone else.
The youth volunteers were credible Santa Clauses for the children, who were glad to get presents but more happy to meet Santa.
The youth volunteers were credible Santa Clauses for the children, who were glad to get presents but more happy to meet Santa.
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These children from Mogilev were some of the 878 children who received a visit and presents from the Belarus Red Cross Youth Santa Claus this holiday.
These children from Mogilev were some of the 878 children who received a visit and presents from the Belarus Red Cross Youth Santa Claus this holiday.