Kenya Red Cross Society named second biggest brand in East Africa

تم النشر: 17 نوفمبر 2016 14:47 CET

By Florence Ogola, Kenya Red Cross Society

The Kenya Red Cross Society (KRCS) was awarded the second position in the 2015/2016 Super Brand East Africa tribute event held at the Villa Rosa Kempinski, in Nairobi, Kenya. The awarding ceremony that took place on Friday, 4 November 2016 saw the attendance of KRCS’s Secretary General, Abbas Gullet, who received the award on behalf of the organization.

“It is a great honour for Kenya Red Cross Society to be named the second strongest brand in East Africa, a position we have held twice in a row. To get here, it has taken us a lot of work, passion and dedication and this award is indeed something that we hold close to our hearts,” Dr. Gullet said.

Superbrands is the world’s largest independent authority and arbiter of branding. It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world.

This year’s project was administered by London-based The Centre for Brand Analysis.  The rankings are obtained from a cocktail of both consumer and experts viewpoints.

“The leading brands not only prove that they offer quality products and services that consumers can trust but do so on a consistent basis, ” said Nishat Mawji , Client Service Manager Super Brands.  “Consumers voted Kenya Red Cross Society very high on Trust and Loyalty, despite very minimal advertising due to your Non-Profit status,” Nishat added.

This is not the first time that KRCS is appearing among the top ten giant brands in East Africa. Last year KRCS took the second position and has received recognition since 2011.

The First Lady, Her Excellency Margaret Kenyatta graced the awarding ceremony as the guest of guest of honour and received the first position’s award on behalf of the Beyond Zero Foundation, for its exceptional performance with regards to maternal health and child mortality.