The Zika campaign has reached more than 10,000 people in the Olympic Games

Published: 23 August 2016 22:08 CET

With the message “For the mosquitoes, you are the main attraction”, the International Federation of Red Cross and Red Crescent Societies promotes a campaign for the prevention of Zika virus in Río de Janeiro; in the context of the 2016 Olympic Games, which ended on the night of August 21. The campaign will continue until mid-September within the framework of the Paralympic Games.

During the Olympic Games, more than 6,000 insect repellents, 7,000 information leaflets and 25,000 condoms were distributed. In addition to this, the local population and tourists were informed on how to avoid infection and spreading the Zika virus focusing on certain prevention measures like the use of insect repellents, long-sleeved shirts, condoms and sleeping with mosquito nets for either day or night. 

Is estimated that more than 10,000 people were reached with the information activities and the Zika prevention kit distribution.  The Rio de Janeiro areas where these activities were carried out were: the Olympic Boulevard, the Santos Dumont airport and Plaza Cruz Roja Brasileña.

Another measure taken to generate a good dissemination of the information were the Metropolitan transportation of Rio. The back of the buses, as well as four BRT stations – Transolimpica y Transcarioca  bus routes – were selected to place advertising panels of the campaign. For the purposes of understanding the magnitude of the dissemination,  72% of the users use during the week the Transoeste y Transcarioca facilities; only during the weekend special services of the Olympic Games, around 328,000 people use the service.

This advertising panels were also placed in the BRT station Terminal 1 and Terminal 2 two of the Galeão airport of Rio de Janeiro.

For the International Federation of Red Cross and Red Crescent Societies is an humanitarian imperative to raise public awareness about epidemics such as Zika, which remains in 40 countries in the Americas.

Brazil, is one of the countries which has been most affected by the Zika Virus. Since October of 2015, 8,165 cases of microcephaly have been registered in the country. 1,806 of these cases were demonstrated to have a direct correlation between the virus and the congenital malformation.