Land Rover supports multi-country initiative

Published: 25 August 2010 0:00 CET

British Red Cross

Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched a new multi-country initiative, under the theme ‘Reaching Vulnerable People Around the World’ to help vulnerable people over the next three years.

The vehicle company will be giving support to help run community-based programmes in fifteen countries – with a particular focus on two humanitarian programmes in Sierra Leone and China.

In total, Land Rover’s support will provide vital help to more than 120,000 vulnerable people in Sierra Leone and China.

“We appreciate Land Rover’s long-term support,” noted IFRC under secretary general for Programme Services, Matthias Schmale.

“Their ongoing commitment will allow us to plan and implement sustainable humanitarian programmes to deliver lasting change for those affected by crisis. We have placed a high priority on risk reduction and disaster preparedness, and in that context, this initiative is extremely welcome.” 

Land Rover’s support will enable the Sierra Leone Red Cross to reach remote communities, improve access to health care and safe water, and support young people recovering from the effects of civil war. This global initiative will also support the Red Cross Society of China’s HIV awareness programmes in the country’s worst-affected provinces.

Since 2007, Land Rover has donated 60 vehicles, raised more than 4 million Swiss francs (£2.5 million) and helped the Red Cross reach nearly 100,000 people.

In response to the worsening situation in Pakistan, Land Rover is donating six off-road vehicles to the Pakistan Red Crescent Society to help the disaster relief operation. Many roads and bridges have been badly damaged, leaving many areas cut off from normal transport links.

The vehicles will be used to deliver aid in the form of food, clean water, shelter and medical supplies to thousands of people in need. Jaguar Land Rover employees have also been raising money to support the relief operation through the British Red Cross.

Phil Popham, Land Rover managing director, said: “We are proud to again be working in partnership with the Red Cross on important humanitarian initiatives such as these.”