International Federation of Red Cross and Red Crescent Societies and Land Rover extend award-winning global partnership to reach more vulnerable people

Published: 13 January 2014

Land Rover has committed to extend its global partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC) for a further five years, with the aim of giving £15 million worth of support and reaching thousands of beneficiaries by 2018.

The award-winning initiative, ‘Reaching Vulnerable People Around the World’, is expanding to support more humanitarian programmes in countries including Austria, Ireland, Italy, Netherlands, Portugal, Spain and South Sudan.

First launched in 2010, the strategic relationship will see Land Rover markets fund local Red Cross and Red Crescent societies to provide services such as improved water and sanitation, health and social care and helping communities prepare for disasters. Where needed, Land Rover will also loan and donate vehicles to help the IFRC access hard-to-reach communities.

IFRC Under Secretary Joelle Tanguy said: “The International Federation of Red Cross and Red Crescent Societies is delighted that the long-standing global partnership with Land Rover has been extended for five more years. Together we can set up new initiatives and accelerate the reach of, for example, our water and sanitation programmes that already support thousands of people. We will grow the partnership so it reaches many more beneficiaries in vulnerable communities around the world.”

Mark Cameron, Jaguar Land Rover Global Brand Experience Director, said: “We are proud to continue our support of the IFRC and the excellent work it does to bring help and relief to people in need. As a business we are committed to bringing positive change to the lives of 12 million people by 2020 and our Global Humanitarian Partnership is a key element in achieving this goal, delivering practical, sustainable help to communities and individuals worldwide. 

“With the use of Land Rover vehicles we are also able to help the IFRC go into remote territories that would otherwise be hard to reach.  This is often where the most vulnerable people are and, therefore, need support.”

The longstanding partnership with Land Rover dates back to 1954 when the company supplied a Series 1 Defender to the British Red Cross in Dubai as a mobile dispensary. Also, between 2007 and 2013, the relationship generated over £6.4 million worth of support, reaching more than 800,000 vulnerable people.

This included £1 million raised by Land Rover through the ‘Journey of Discovery’ in 2012, which celebrated the production of the one millionth Discovery vehicle with a 10,000-mile expedition from Birmingham to Beijing. The funding is helping to provide safe water and sanitation to an additional 45,000 people in Uganda by 2015.

Further details of the partnership will be released in the coming months.

Notes to editors

-       For photos, media material and interviews, please contact Laura Hinks or 020 7877 7524.

-       For further information about ‘Reaching Vulnerable People Around the World’, please visit: ,  or  

-       The global initiative between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC). To find out more, please visit: To download photography and video content of the Land Rover and the IFRC ‘Reaching Vulnerable People Around the World’ global programme please visit:   Land Rover also supports a Red Cross water and sanitation project in Uganda that helps communities build clean water points, latrines and hand-washing facilities. Land Rover raised £1 million through the 10,000-mile expedition, Journey of Discovery in 2012, which celebrated the production of the one millionth Discovery vehicle by travelling from Birmingham to Beijing in 50 days.

-       The IFRC is the world's largest humanitarian network with nearly 100 million members, volunteers and supporters. Together, we act before, during and after disasters and health crises to meet the needs and improve the lives of vulnerable people. We do so without discrimination as to nationality, race, gender, religious beliefs, class or political opinions.

By supporting humanitarian standards, working as partners in development, responding to disasters, and supporting healthier and safer communities, we help reduce vulnerabilities, strengthen resilience and foster a culture of peace. The IFRC, our 189 National Societies and the International Committee of the Red Cross together constitute the International Red Cross Red Crescent Movement. For more information, please visit

-       Land Rover vehicles are used by emergency services, police, ambulance and mountain rescue teams across the UK and worldwide. Land Rover is also involved in numerous important conservation programmes around the world, which are hugely beneficial to local communities. Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors. Land Rover products are currently sold in approximately 180 global markets.

-       British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.