Key Features of TERA

TERA has a number of key features. These include:

Targeted Messaging

TERA recognises which mobile handsets are live and which cell sites they are connected to. It uses this information to provide targeted messaging. A TERA operator can select the geographic area that he wants to target with a message by describing a circle on the map display. The message is then only sent to operational handsets within that area.

Automatic Response

TERA scans incoming messages for key words. If these keywords are seen in the message, TERA can respond automatically with a pre-set message. This allows very high volumes of incoming messages to be managed. It also gives the beneficiary an immediate feeling that something is happening.

Multi-Network Architecture

TERA is designed to support multiple operators via a remote web link.   This means that fully trained operators based in remote centres can be ready to start sending messages as soon as a disaster becomes apparent.

Operational Handset Detection

TERA automatically detects which handsets are operational. Only these handsets are sent messages. This reduces the number of undelivered messages which would otherwise cause network congestion.

Operator Control

The system is at all times under the control of the network operator.   TERA includes a “throttle” which limits the numbers of SMS messages which can be sent by the system. This ensures that TERA does not interfere with the network operators day to day operations.

Black Lists and Opt Out

TERA supports blacklists of network service subscribers. This means that key people can be excluded automatically from receiving aid messages.   Subscribers can also send a message to the system to exclude themselves from the service. This cuts down on unnecessary messaging and avoids causing annoyance to network customers.