European Union

West Coast Ebola Beneficiary Communication and social mobilisation, response and prevention

Agreement: EC/IcSP/2015/358-660 
Amount: EUR 6’099’370
Duration: 24 months;   29 October 2014 – 29 October 2016
Country of implementation:
Nigeria, Senegal, Guinea-Bissau, Gambia, Burkina Faso, Mali, Benin, Togo, Ghana and Ivory Coast.
This project commenced on the 29 October 2014 for an initial project duration of 12 months however a No Cost Extension as approved for six months until 28 April 2016 and a no-cost extension was also granted till the 28th October 2016, making it a total of 24 months. The main objective of this project was to reduce the threat of an outbreak of Ebola and other prevalent epidemic threats and infectious diseases in the surrounding countries by addressing at risk groups and risk-related behaviours among the population of the ten target countries. The aim was to strengthen prevention and control the spreading of the most prevalent infectious diseases by increasing knowledge on the causes, symptoms and modes of transmission and promoting healthy behaviours as well as the early detection of infectious diseases.

To achieve these objectives, extensive community engagement with people in the affected and at-risk communities was conducted across the reporting period. The beneficiary communication and social mobilization strategy focused on understanding previous knowledge, attitudes and practices identified by communities, assessing community capacity and potential in preparedness and response and communicating with those affected or at risk of infection.

The main achievements during the project period have been:
1. Development of beneficiary communication and social mobilization model called Model E. This model was developed after extensive consultations with West African stakeholders. The model outlines a detailed process of planning (human resource, activity and budget), implementation, monitoring and evaluation for beneficiary communication and social mobilization. It provides a five-step process for the beneficiary communication and social mobilization strategy of the project. Model E is annexed to the report.

2. Emphasis on media engagement to reach all target groups. Media platforms such as radio and mobile networks have been identified as the most appropriate channels through a comprehensive baseline. These platforms have been identified as the most timely and efficient to communicate preventive, life-saving, and risk-mitigating information to crisis affected or at-risk communities.

3. A focus on a regional beneficiary communication and social mobilization strategy through the involvement of media and the production of communication materials, adapted to reflect local communities and practices.


Implementing Partners:
Nigeria Red Cross: CHF 105’253.18
Guinea Bissau Red Cross: CHF 315’259,51
Benin Red Cross: CHF 65’716.60
Senegal Red Cross: CHF 149’032.36
Burkina Faso Red Cross: CHF 379’457.98
Cote d’Ivoire Red Cross: CHF 383’183.56
Spanish Red Cross with Guinea Bissau Red Cross: CHF 99’142.45, Gambia Red Cross :CHF 390’864.45. Total: CHF 490’006.90
Danish Red Cross with Mali Red Cross:  CHF 448’482
Netherlands Red Cross with Benin Red Cross: CHF 118’653.91
Swiss Red Cross with Togo Red Cross: CHF 361’287.87 and Ghana Red Cross: CHF 343’651.30. Total: CHF 704’939.17