PAPE Key Messages

Harmonized risk messages save lives

In 2011, the IFRC published Public awareness and education for disaster risk reduction – a guide, designed to help National Societies scale up their work in disaster risk reduction campaigning, partnerships and education.

Harmonized messaging is a key goal in disaster reduction awareness, and is particularly important when it comes to scaling-up efforts to create a culture of safety. To promote consistent actions to the public, we need key safety and resilience messages. Ensuring that these messages have credibility, legitimacy and strong impact, they need to be harmonized and consistent, backed by a consensus of key stakeholders, and based on the best knowledge available at the time.

Public awareness and education for disaster risk reduction: key messages is offered as a tool for practitioners internationally to use in a consensus-building validation process.  


How is PAPE being used?

Country Specific Messages

Afghanistan, Bhutan, Fiji, Lao PDR, Philippines, Solomon Islands, Vanuatu have already begun the process of adapting and adopting these Key Messages. Next in planning are India and China. - Save the Children/ IFRC

Public Awareness

Recognition of PAPE KEY MESSAGES at the Media and Communication for Disaster Risk Reduction Showcasing Innovation (World Conference on DRR, Sendai) - BBC Media Action, Plan International and The Netherlands Red Cross

 “Safe Steps” disaster preparedness and awareness programme in Asia – Prudential Foundation and National Geographic Channel

ICT – Information and Communication Technology

Public Education

Comprehensive School Safety Framework recommends PAPE Key Messages as starting point for development of formal and informal curriculum content – GADRRRES

Key messages