Heat Action Day
Climate change is turning up the heat around the world. But together, we can #BeatTheHeat! On June 14, Red Cross and Red Crescent Societies performed coordinated heat wave flash mobs in public spaces to raise awareness of heat risks and share simple ways to #BeatTheHeat.
Why do we need a Heat Action Day?
Photo: IFRC/Victor Lacken
Heat waves are deadly. Every year, they claim the lives of infants, older people, and people with chronic health conditions around the world. People living in cities and towns tend to be the hardest hit because urban areas are generally hotter than the surrounding countryside.
Due to climate change, heat waves are on the rise globally—getting both hotter and longer. But they don't need to lead to tragedy.
There are simple actions we can all take to protect ourselves, our neighbours, our family members and friends. These include drinking water, resting in the shade, and avoiding outdoor activity in the hottest part of the day.
We need a Heat Action Day to raise awareness about this silent emergency so more people worldwide can stay safe and #BeatTheHeat
How to get involved
Photo: Netherlands Red Cross
Although Heat Action Day 2022 has now passed, you can still get involved in our campaign and help your communities #BeatTheHeat
Check out the resources available on this page and gather a team together to do a heat wave flash mob.
A flash mob is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse. They can be for entertainment, catching people’s attention, or raising awareness about a particular cause.
Do you drink lots of water? Do you find a nice, shady tree to rest under? Or have you created your own device to help you #BeatTheHeat? Show us with your flash mob! Make sure to film it and share the video on social media using the hashtag #BeatTheHeat and tagging @IFRC
Check out this Twitter thread and the videos below to see the creative ways National Societies around the world got involved!
Watch: #BeatTheHeat flash mobs around the world!
How to organize a flash mob
We were excited to have many National Societies and other organizations joining us to raise awareness of extreme heat!
- ENBEL brings together leaders in climate change and health research and they are sharing their best practices to #BeatTheHeat.
- The Global Heat Health Information Network (GHHIN) is a network of experts and policymakers working to reduce the health impacts of extreme heat on a warming planet.
- C40 Cities and their Cool Cities Network are supporting cities to tackle urban heat.
In addition to National Societies, we also had The European Emergency Circle, African News Agency, Beyond Plastic Nigeria, Punjab University, Christian Fellowship and Care Foundation, and Kathmandu University Youth Red Cross Circle organizing heat wave flash mobs around the world.