Press release: #PowerToBe campaign launches to help shift perceptions of refugees

Ankara/Berlin, 18 January 2022 - The International Federation of Red Cross and Red Crescent Societies (IFRC) has launched a campaign to tackle negative perceptions of refugees at an increasingly critical time across Europe. 

The #PowerToBe campaign follows four passionate Syrians living in Turkey – Hiba, a musician, Eslam, an illustrator, Ibrahim, a swimmer and Mohammed, a coffee lover – who are regaining control of their lives through the help of monthly cash assistance funded by the EU, ultimately giving them more power to be themselves.