Public Awareness and Public Education for Disaster Risk Reduction

The IFRC and Save the Children have developed Public Awareness and Public Education (PAPE) messages to help communities improve their knowledge of disaster risks and put in place measures to stay safe.

About the messages

Every year, shocks, disasters and hazards—such as earthquakes, floods, pandemics and landslides—lead to thousands of avoidable deaths. Information shared at the right time and in an understandable way by trusted sources can save countless lives and help keep people safe.

There are many different steps individuals and families can take to prepare and stay safe in the face of disasters, such as:

  • Deciding on a family preparedness plan
  • Identifying evacuation routes in the building and neighbourhood
  • Knowing to turn the electricity off in the event of flooding
  • Remembering to check on older people in a heat wave

In a changing climate, with increased risks of extreme weather and disasters, the public will need to have an even greater awareness of the risks they face and what they can do to be prepared.

These concise and practical messages, which draw upon the IFRC and Save the Children’s long history of helping communities build their resilience, are a tool to help communities do just that.

Further information

A mother and father stand with their baby in Beira, Mozambique following Cyclone Idai in 2019

Preparing your family and home

A mother and her son seek shelter from the rain in her family's tent at a Red Crescent camp in Charsadda, Pakistan in 2010

Child protection

Children in Dhankuta, Nepal learn how to take shelter from an earthquake and how to provide first aid from the Finnish Red Cross in 2014

School safety

Watch: How to prepare for disasters